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It’s about putting one foot in front of the other

Then again. And again. The next innovation. The improvement in fuel efficiency. The next breakthrough that makes a difference to people’s lives. Never stopping until we can all go further. Because little steps lead to giant leaps forward.

Let's go beyond

Every Step Counts

  • 1936 - Toyota Model AA Launches

    Inspired by his travels to America our founder, Kiichiro Toyoda brought the wonders of the automotive industry to life in Japan with the creation of the first Japanese passenger car, the Toyota Model AA.

  • 1937 - Kiichiro Toyoda

    Kiichiro Toyoda’s legacy lives on in our commitment to putting customers first, which he rooted into our heritage when he ran to fix customers broken-down cars himself

  • 1948 - Just in Time

    At Toyota we are driven by the efficiency and meaningful work, which is embodied in the transformative Toyota Production System (TPS), following Just in Time principle to create precisely what is needed, when needed.

  • 1966 - The Corolla legacy begins

    We showcase the Corolla for the first time in 1966. Fast-forward to today and the Corolla is the world's bestselling car. 

  • 1997 - Hybrid Pioneer: The Prius

    We launched the Prius, the first mass produced hybrid vehicle. Revolutionising hybrid technology and popularising the rise of sustainable automotive alternatives, reaching 4.99 millions sales globally by 2022.

  • 2007 - The World's First Hydrogen Engine

    Our liquid hydrogen-powered car conquers the NAPAC Fuji Super Tec 24Hrs race showcasing the future of alternative power trains.

  • 2015 - Official Mobility Partner of the Olympics

    Demonstrating our unwavering commitment to universal mobility, we  become the first ever mobility partner of the Olympic Movement. 

  • 2016 - Breaking conventions: Toyota C-HR

    Inspired by our vision to transform a concept into reality, the birth of the Toyota C-HR challenges industry norms by putting a concept car on the road

  • 2018 - Andrea Eskau's Sled

    At Toyota Motorsport GmbH, we developed a carbon fiber ski sled for Paralympian Andrea Eskau, incorporating technology refined in Formula 1.

  • 2021 - Toyota's Pioneering 10 Year Warranty

    We introduced the first ever 10 year vehicle warranty to give customers ultimate peace of mind.

  • 2023 - Space Mobility

    In our pursuit of the extraordinary, our space mobility prototype pioneers electric vehicles for extra-terrestrial exploration!

Future of cars

We just want what everyone wants. A brighter, more responsible future for cars. One that works for the whole of society. For us, the key is not one path, but many. So, no matter who you are, Toyota will have the right powertrain, style and model for you. We’re passionate about your future experience too, striving to make driving safer, more intuitive and joyful.

Future of cars

  • Toyota Mobility Show 2023

    At Toyota, we're striving to create a world where people, mobility, and nature can coexist while minimising our environmental impact

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  • Toyota Multipath

    At Toyota, we're always developing new lower carbon technologies to change the automotive world for the better. 

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  • Toyota Kenshiki 2023

    Welcome to Kenshiki, where we invite the European Media, to share our vision for the future of mobility.

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  • Designing a vision of the future

    Join us as we go beyond to transform automotive design and shape the future of cars.

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Future of mobility

Everyone loves having the freedom to move. But we go further. We want everyone to enjoy the same degree of freedom. Whatever their age or ability, whatever their goals. Whether it’s realising a sporting dream or moving around your home in comfort, where technology meets humanity, that’s where we’re heading. And beyond.

Future of mobility

  • Toyota levels up with a stair-climbing wheelchair

    For us, mobility means the freedom of movement for all. We started with the iBot and we've now gone beyond to create the JUU  wheelchair.

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Memorable customer experience

Sure, moving is great. But feelings matter too. And there’s more we can do to transform your experience. More safety, more enjoyment, more affordability, more comfort - but also the feeling of being more connected to those around us. By moving towards that we can evolve the way we all live and drive.

Memorable customer experience

Our world's future

We respect the planet and care about our society. We’re also keen on improving the future of both. As a mobility company we acknowledge our responsibility to align the lifecycle of our vehicles with environmental needs. And as a progressive citizen of society, it’s our mission to improve life for everyone, not just those who drive.

Our world's future

  • Toyota makes strides towards a smaller carbon footprint

    At Toyota, we're striving to create a world where people, mobility, and nature can coexist while minimising our environmental impact

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