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Following the Toyota Way

It is a statement of Toyota’s culture, business processes and ways of doing things that have made Toyota such a globally successful company. It pulls together the key matters to think about in our everyday activity with Customers, business partners, suppliers and stakeholders. 

The Toyota Way is based on two major pillars:

Continuous Improvement

  • Challenge

    When we embrace a challenge, we also commit ourselves to challenging what we know and do to complete it. This means we must approach each challenge, not only with creativity, but also with courage.
  • Kaizen

    Kaizen is the essence of continuous improvement. It is a way of thinking which encourages and empowers everyone to identify where and how even small changes can be made to benefit the business, their team or their individual performance.
  • Genchi Genbutsu

    Genchi Genbutsu – “going to the source” – is about checking the facts yourself, so you can be sure you have the right information you need to make a good decision.

Respect for People

  • Respect

    In our relationships with our colleagues and with others, it is important everyone is respected both for what they contribute and who they are. That includes their ideas and their cultural and personal beliefs. Through Respect we accept personal responsibility for what we do and build mutual trust and understanding with those around us. It is also central to our mission to build a diverse and sustainable workforce that reflects society around us and our changing customer base.
  • Teamwork

    Successful teamwork is about everyone understanding our goals and working together to achieve them. Every member of a team is given the opportunity to do their best and the accountability to achieve results. That is true throughout our business, from the board room to the production line. We recognise that our people are our greatest asset. We strive to give them stable employment and, with the Toyota Way, the opportunities to develop their skills, responsibilities and commitment as individuals and committed team members.